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Insurance sector is in ‘a digital arms race’ – Salesforce

By Insurance Times 2021-02-04T08:05:00

The industry needs to get better at using data for cross-selling and upselling opportunities, according to expert panel

The insurance sector is currently competing in a “digital arms race”, as firms look to better use data to switch from a “policy-centric” approach to being “customer-centric”, said Benjamin Turner, strategic account director at Salesforce.

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