Mike Bruce: Successful M&A ‘comes down to the quality of the businesses and why you are buying them’

Mike-Bruce

Acquisition strategies need ‘a much more thoughtful model’ than ‘let’s buy everything that moves’ says chief executive

In the next five years, mergers and acquisitions will continue to flourish and be a key feature of insurance broking, but to be effective there must be a “coherent strategy” when consolidating, no matter the businesses size, said Mike Bruce, chief executive of Global Risk Partners.

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